The Four Types of Business Analytics: Part 5 – Prescriptive Analytics

What are Prescriptive Analytics? Prescriptive analytics is the fourth and final pillar of modern analytics. Prescriptive analytics pertains to true guided analytics where your analytics is prescribing or guiding you toward a specific action to take. It is effectively the…

The Four Types of Business Analytics: Part 4 – Predictive Analytics

What are Predictive Analytics? Predictive analytics is a form of advanced analytics that determines what is likely to happen based on historical data using machine learning. Historical data that comprises the bulk of descriptive and diagnostic analytics is used as…

Types of Business Analytics: Part 3 – Diagnostic Analytics

What are Diagnostic Analytics? Diagnostic analytics, just like descriptive analytics, uses historical data to answer a question. But instead of focusing on “what,” diagnostic analytics addresses the critical question of “why” an occurrence or anomaly occurred within your data. Diagnostic…

The Four Types of Business Analytics: Part 2 – Descriptive Analytics

What are Descriptive Analytics? Descriptive analytics answer the question, “What happened?” This type of analytics is by far the most used by customers, providing reporting and analysis centered on past events. It helps companies understand things such as: How much…

The Four Types of Business Analytics: Part 1 – A First Look

What are the Four Types of Business Analytics? In this five part Ember series, we lay a foundation for Business Analytics and explore distinct categories of modern analytics: Descriptive Diagnostic Predictive Prescriptive How do you know which kind of analytics…

What is a Customer Touchpoint and Why Should You Care?

In terms of customer experience (CX), touchpoints are more than just transactional moments. They’re critical interactions within the customer journey that help define key moments in the process which can build or erode customer trust. Customer touchpoints are often misunderstood…

Customer Experience is the new Battlefield

No one wants to do business with a company that treats you poorly. How you feel after an interaction with a customer service center has a huge impact on your future purchase decisions. A good interaction keeps you happy and…

The CX Factor

It wasn’t too long ago when every business claimed that the key to winning customers was in the quality of the product or service they deliver. But, things have changed. Now, an even more important success factor has appeared.¬†That factor?…

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